New Study: Attendees Highly Value Trade Shows

A new Tradeshow Week study reveals that trade shows are highly valued by their attendees, and that they will go to more when the economy rebounds.

Even with the economic downturn, attendees want to go to trade shows. They feel not attending may hurt their professional and company performance. Trade shows are especially valued for playing a critical role in the buying process. 49% of attendees say they make a purchase after visiting a trade show exhibitor within 3 months.

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