TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”

I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field.

This topic idea was inspired by writing little sidebars in “The Complete Idiots Guide to Trade Shows” book I wrote (learn more on page A6 in the August 2008 edition of ECN), where I share “tips” about “lessons learned”. Since we don’t write sidebars in ECN, the next best thing was to dedicate a TradeShow Teacher column to sharing tips and tricks with you. This is of course not a complete list, but contains a couple of key items you will find useful to remember.

Let’s get started with TradeShow Teacher’s Top 30 list of key “Tips and Tricks”!.....

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