Tradeshow Continuity Planning

As a self proclaimed “Trade Show Junkie” that loves working with my Trade Show clients and trolling show floors in a wide variety of industries, I have learned a lot over the years about what works well and what doesn’t, including how to creatively deal with unforeseen emergencies! While it is important to be diligent working on strategy, objectives and analysis to help maximize Trade Show ROI, it is just as important to have an organized contingency plan to prepare for any emergency that should arise! Just like many companies now have business continuity plans for emergencies, you should have a “tradeshow continuity plan” that helps you be prepared to deal with “tradeshow disasters”. In this article, we’ll be taking a closer look at two scenarios that have to do with shipping related mishaps – and show you some tips and strategies you can apply to your next Trade Show!

Let’s start with an Overview of the Two Scenarios...

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