Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows

For those of you who may be wondering what the big deal is about getting media coverage, let’s cover some basics. Positive media coverage is extremely valuable. To put this into perspective; if you were to receive positive media coverage of your company or products in a certain publication, the impact of that article to the readers is much higher than paid advertising in the same publication. If you have any idea what advertising rates are like, you can see why media coverage is quite literally valuable. The reason an article has such a bigger impact is because your product or company was just validated by an unbiased 3rd party (the editor), whom readers of the publication have come to trust for information. On the other hand, if you had just placed an ad in that very same publication, readers know the information in an advertisement is biased since it was written by someone who is looking to sell something.

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