Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid

Being the TradeShow Teacher, walking a show floor sometimes makes me want to give a gold star to the booth managers who have produced an “A+” quality booth; then there are other times where the booth manager clearly needs detention to think about why their booth looks like it should be at a flea market instead of a convention center! While common courtesy and basic diplomatic skills prevent me from blatantly telling an exhibitor this, I often do feel compelled to offer some suggestions they can apply to their next show to bring their booth grade up.

In my day to day work, there are many areas on the exhibiting landscape in which I help exhibitors with “Trade Show Tutoring”, ranging anywhere from selecting the right show, to strategy, to evaluating results and even specific details like selecting the right floral and plants to create an eye catching appeal and underscore the image the exhibitor wants to portray.

My clients are advised that selecting the most appropriate plant or floral display can be an important part in adding the finishing touches to their booth. It can help to drive traffic, solidify an image to be presented and can be a great way to hide wires or replace walls - if done right; similar to picking the right accessory for an outfit – it can polish an image and hide flaws - or just look horribly wrong. The same thing applies to picking the right plant or floral display. The idea is to find the quality item that complements the colors and theme of the booth display and unless you are trying to create a no-frills discounter image, you don’t want to use flawed plastic flowers that look like they were picked up from the dollar store on the way to the show floor!

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