The A, B, C’s of Exhibiting Effectively

I decided that it’s time to help answer questions for those smaller exhibitors; struggling either due to a lack of experience, limited budgets or just “using what they’ve always used” because they don’t know what else to do or simply haven’t thought about smarter ways to do things.

Today’s column is going to be a bit different from my traditional column you have grown accustomed to. This month I will be showing pictures of three booths that just didn’t quite “make the grade” and describe the A, B, C’s of how those companies could have improved the information displayed to better reach their target audience. I’ve edited out the actual company names, and should you recognize the booth, please realize that those pictures are simply examples of unfortunately rather common mistakes to be found on every show floor.

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http://www.tsteacher.com/ExhibitCityNewsArticle_BoothsToImprove.html